Welcome

Hello, I am Ben and I am a freelance analytics consultant, based in the Republic of Ireland and UK, specialising in GA4 as well as Universal Analytics.

I’ve been in online marketing for about 18 years. I started off email marketing, then moved it to search marketing. I spent the last decade or so being a casino affiliate. During that time, I also helped start a marketing agency and a software company both of which I have exited.

What can I do for you?

If you are looking for someone to provide insights into your website using Google Analytics (GA), you are in the right place. Many organisations have GA installed and have very little idea on how to use it. I have known companies literally spent hundreds of thousands of pounds on paid traffic and have not bothered tracking it.

Have a look around the website, scroll and click things so I can track you. This site currently has 4 goals in Google Analytics,

Contact form contact

Mailchimp sign up

Live chat initiation

Outbound affiliate click to optizent training academy

Just as you wouldn’t trust an overweight gym instructor, you wouldn’t hire an analytics expert who didn’t track his own site.

Hope to hear from you soon.