About

I’m Ben, an online marketer who has been in the industry for over 18 years. I have a BEng in Computer Science from the University of York in the UK. After graduation, I found a job in email marketing for a company that was eventually bought by the DMGT.

My big break came when I cracked affiliate marketing in 2009. What started off as a side gig turned into a full-time income. It was still hard back then but a lot easier than it is today to make money from affiliate programs. I learned SEO from the now-defunct SEObook forum. Some good times learning about SEO when there were still secrets. Penguin really marked the beginning of the end for that era of SEOs.


SEObook meet up at Pubcon Las Vegas 2010

Being an affiliate, everything is tracked and payment is on results only. This requires a broad skill set that includes, Web development, SEO, PPC, Lead Generation, Data Protection, Business Development, and of course, website analytics.

Living in Ireland

I moved to the Republic of Ireland a few years after I got married. Many things are the same over here but other things are different. For example, they don’t have ISAs so you pay a hell of a lot of tax on your investments. I’ll be providing some little life hacks about a Brit living in Ireland in the blog too.