Copperchunk Ltd is my company which I formed in 2009 on the advice of my accountant. Basically, there comes a point when its more tax efficient to conduct business via a limited company rather than as a sole trader. It always has been and always will be just a one man company.

Its always been an igaming affiliate company but for some reason I decided that it was easier to brand it as an online marketing agency. I guess explaining online marketing is easier than affiliate marketing.

I build and rank sites in the casino sector. All the traffic is from SEO. Over the years, this has got harder and harder. Google changes its algorithm periodically and Adwords take up a bigger and bigger share of the SERPs making it harder to make money even if you rank number 1.

I tend not to take on any new clients nowadays. I go to the odd IGB conference and may sign up to a new operator but its rare. I have enough on my hands keeping my existing operators happy.

The game has totally changed in the last few years. In the past, you’d get 8 out of 10 affiliates in a SERP whereas now, you’d be lucky to see 2 out of 10. Google hates affiliates and probably with good reason. Looking back at the sites that no longer rank, they are very thin bridge pages which probably don’t deserve to rank nowadays.

I still consider myself an SEO expert but as the SEO industry matures there are less and less things an SEO can do to help rank a site. It basically comes down to this, does your site deserve to rank for that term? If not, an SEO isn’t going to be able to help you.

So in 2015 and beyond, I am going to be creating sites that genuinely deserve to rank for the keywords I am targeting.