Cookie Banners & Consent Mode V2

Having a cookie consent banner is necessary for compliance with EU regulations, and it serves as a means to inform users about the use of cookies on the website and obtain their consent, particularly when running analytics.

A lot of sites don't bother or have fakes ones that don't actually do anything. Realistically, not much is going to happen if you don't have one. The ICO is just going to tell you to install one in the worse case.

However, with recent changes to the regulatory environment has forced Google to make changes. Basically, if you are using any data for ads personalisation, you need to get consent.

  1. Enhanced Enforcement of EU UCP: From 2024, Google will intensify the enforcement of its EU UCP for audience and measurement solutions. This change necessitates advertisers in the European Economic Area (EEA) to provide verifiable consent signals to Google, ensuring the continued effectiveness of their ad campaigns.
  2. Upgrades to Consent Mode: Google has announced improvements to the consent mode for Google Ads, Google Marketing Platform, and Google Analytics. These upgrades require immediate actions from advertisers to maintain the personalisation features of their ads before March 2024. With V2, there are two additional flags that Ads needs to work as before.

With this in mind, getting a properly configured cookie banner installed is a must for people using Google remarking and anything that requires ads personalisation.

This includes Performance Max (PMAX) campaigns so if you rely on those for traffic then you will be impacted.

You can read more about the Digital Markets Act Here

Cookie consent management solutions

Google's list of certified consent management platforms is extensive, featuring a variety of options, each with its own set of features and pricing structures. I settled on Cookiebot for several compelling reasons.

Firstly, its ease of use stands out. Cookiebot offers a user-friendly interface that simplifies the complex process of managing cookies and user consent. This aspect is crucial for efficiency and effectiveness in consent management.

Secondly, the pricing is attractive, especially for small sites, with a free tier that accommodates the needs of smaller online entities. This accessibility in pricing ensures that compliance with cookie regulations is not just a luxury for big players but is achievable for websites of all sizes. If you are on the free plan (50 pages or less), its just a one time install cost

Cookiebot's seamless integration with Google Tag Manager significantly streamlines the implementation process. This integration is a key factor in my decision, as it eliminates the need for extensive configuration and testing with different platforms. The goal is to find a solution that not only meets all compliance requirements but also fits within a reasonable budget, allowing you to focus on your core business activities without the hassle of constant adjustments in your consent management approach.

I am reseller too, so I can subsidise install costs with the ongoing commission from Cookiebot thus creating unbeatable price point for intallation. This scheme is beneficial not only for my business but also for those I serve, allowing them to access top-tier consent management solutions economically.

Cookiebot provides a blend of functionality, affordability, and convenience, making it an optimal choice for anyone seeking a robust and user-friendly consent management platform.

Cookiebot Pricing

Cookie banner installation cost

If you sign up Cookiebot under my account, I will install the banner for you for €120 + VAT (depending on complexity). You can get a quote from Cookiebot for their charge here.

You can sign up via my link here and then get in touch about installation. Either by the form below or book a free 15 minute call.

Other Cookie Consent Management Platforms

Google have a list of Certified Consent Management Platforms. Some are private, so you can't sign up up to them. Here are the list on public certified CMPs.

Non Private Certified CMPs

Certified CMPTCF CMP IDPlatform
AdMetricsPro CMP77Web
Admiral CMP9Web
AdOcean CMP104Web and app
Adtelligent Inc. CMP396Web
Associated Newspapers Ltd CMP27Web and app
Axeptio260Web
Borlabs Cookie CMP323Web
CCM19 CMP343Web
CHEQ Privacy CMP224Web
CIVIC COMPUTING LTD CMP259Web
Clickio CMP63Web
Clym Inc.213Web
Commanders Act CMP90Web and app
Complianz CMP332Web
Consentmanager CMP31Web and app
Cookie Information CMP162Web
Cookie Script CMP374Web
Cookiebot CMP134Web
CookieFirst CMP382Web
CookieHub CMP354Web
CookieYes CMP401Web
Didomi CMP7Web and app
Enzuzo, Inc.418Web
Ethyca Inc CMP407Web
Ezoic CMP299Web
FastCMP388Web
Google LLC CMP300Web and app
Gravito CMP302Web and app
illow CMP406Web
Impala CMP303Web and app
InMobi Choice CMP10Web and app
Iubenda CMP123Web and app
Ketch CMP340Web
Lawwwing CMP405Web
Learnings CMP387App
legal web GmbH410Web
Legally ok CMP420Web
Liveramp CMP3Web and app
Mediavine CMP46Web
Mozilor Limited (Trading as WebToffee)404Web
My Agile Privacy CMP403Web
NitroPay CMP242Web
One Consent CMP273App
Onesecondbefore B.V. CMP355Web
Onetrust / Cookiepro CMP28Web and app
OptAd360 CMP305Web
Osano CMP279Web
PrivacyPillar CMP335Web
Pubtech CMP352Web
RCS CMP218Web
Real Cookie Banner CMP367Web
Securiti, Inc. CMP312Web
Setupad CMP379Web
Seznam.cz CMP247Web
SFBX CMP2Web and app
Sibbo CMP76Web and app
Singlespot212App
Sirdata CMP92Web
Snigel Adconsent CMP229Web
Sourcepoint Dialogue CMP6Web and app
Termly CMP412Web
Traffective CMP21Web and app
Transcend CMP399Web and app
Tri-table Sp. z o.o. CMP61Web
TRUENDO CMP304Web
Trustarc CMP47Web
Uniconsent CMP68Web and app
UserCentrics CMP5Web and app
WebAds CMP236Web

Ben's Micro Reviews

I didn't go through and evaluate all of these solutions. These are so brief I can't even call them mini reviews. Maybe some are better than Cookiebot. Some notable ones I saw.

illow CMP – this was on AppSumo. I had a lifetime on deal on it. I just couldn't get it to scan my site so decided to ask for a refund. Keep checking back and it might come back on sale. Lifetime deals are generally good value if you use them. With hindsight, I should have kept it.

Complianz.io, this is a WordPress only one. I used to use the free version on this site and it worked very well. The problem is that you don't get consent mode unless you get a paid version. For a lot of people the free version is fine.

When you pay, its only €5 a month for one license and drops to as low as like €1.20 a month when you sign up a for an agency license at €359 a year for 25 sites.

Cookieyes – has a small free version for sites with up to 100 page and 25k page views. I've not used it but heard good things about it. That was on AppSumo years ago, so some people have a lifetime license.

CookiePro – Quite a popular one. I've not really looked much in to it but I'll be glad when I don't have to check for C0002 before firing any analytics tags. There is no free plan and looks like an overkill for a lot of sites.

Legally OK CMP – have a great name. They are Swiss and have a free plan. Nothing more to say.

Any Need for Any more?

After a while, its sort of becomes a bit of chore to go through. I have found a few that do what I need. I am not going to keep going. Feel free to read the full list of Google Certified CMPs and let me know if there are any other ones worth looking at.

Piwik Pro CMP

One that is not on the list is Piwik Pro Its not been certifed but it works and is available on the free plan. Categorize data from Analytics and Tag Manager so that data purposes always agree with the consent received. Customize consent forms to match each website’s design and language.

It can be self hosted too, so if you want the hassle of managing your own server, then it could worth a try. Also, if you want to move away from the Google tech stack, its something to look at.

I personally think that GA4 and possibly MS Clarity is all you need for Analytics but if for whatever reason, you want to move away from Google and Microsoft Pikik could be the answer.

It does seem extra work passing on the Piwik data to ads when GA4 just integrates so seamlessly. Even as back up analytics I wouldn't bother. For WordPress, something like wpstats is fine or for other platforms I would use a cookieless solution like Fathom.

Get in touch

If you want more information about my cookie banner installation, get in touch by either the contact form or book a free consultation. I can also verify your installation.

The subject is complex and challenging to navigate, especially with misleading information coming from sources that are generally reliable or appear to be trustworthy. You can safely ignore anyone that claims that all this is to help with the phasing out of 3rd party cookies.

Even I get baffled sometimes and I've been doing this for over a year now.

Contact Form Demo

Google Verifying Sites

If you a nice Ad rep, they can put you in touch with Google's implementation team who will verify your set up. Presumably, if you haven't got anything set up, they will help you set up too.

In the first instance, you might want to ask your Google Ads rep for help.