Google Ads Consultant Ireland – Freelance PPC Management
Independent Google Ads consultancy for businesses that want profitable growth, accurate tracking and direct access to the person doing the work.
I’m Ben Luong, a freelance Google Ads consultant based in Limerick, Ireland, with a base in Sheffield in the UK. I audit, build and manage Google Ads accounts for businesses that care about revenue and profit—not just clicks, impressions or a tidy-looking dashboard.
My difference is technical depth. I combine paid search strategy with GA4, Google Tag Manager and conversion tracking, so Google’s bidding systems receive the cleanest possible data. You work with me directly. There is no junior account manager, no hand-off and no mystery about what is happening in your account.
Google Ads help built around your actual problem
You may need a complete rebuild, an independent audit, ongoing management or simply an expert second opinion. I do not force every client into the same monthly package.
Google Ads audits
I review campaign structure, search terms, bidding, budgets, locations, audiences, creative assets, Merchant Center feeds and conversion actions. The output is a prioritised list of fixes: what is wasting money, what is limiting growth and what should be left alone.
Campaign setup and rebuilds
I can build a new account or restructure an existing one across Search, Shopping, Performance Max, Demand Gen, Display and YouTube. The structure follows your economics and the data available—not a template copied from another client.
Ongoing Google Ads management
Management includes budget allocation, query and placement reviews, creative testing, feed and landing-page feedback, bid-strategy checks and reporting that explains commercial impact. Your account, billing, history and data remain yours.
Coaching and troubleshooting
If you manage ads in-house, I offer practical one-to-one sessions. We can diagnose a sudden performance drop, review a proposed strategy, fix tracking or work through the account together. A focused one-hour consultation is €95 plus VAT where applicable.
Conversion tracking is part of the job
Google Ads can only optimise towards the signals it receives. If form submissions fire twice, phone calls are missing, consent is misconfigured or low-value actions are marked as primary conversions, automated bidding learns the wrong lesson.
- GA4 and Google Tag Manager audits and implementation
- Enhanced conversions and consent-mode checks
- E-commerce revenue and lead-quality tracking
- Offline conversion and CRM imports
- Looker Studio reporting for revenue, CAC, MER and profit
I look beyond platform ROAS when the business needs a wider view. New-customer acquisition cost, margin, repeat purchases and lifetime value can materially change which campaigns deserve budget.
Automation, with adult supervision
Smart Bidding and Performance Max can be excellent when the objective, tracking, feed and creative inputs are sound. They are not magic. I use automation where it has an advantage, but I also check incentives, query quality, incrementality and whether the system is optimising to the business outcome you actually want.
The human work has moved up a level: defining the right goal, supplying reliable data, improving the offer and landing page, setting sensible constraints and recognising when the reported result is misleading. That is where an experienced Google Ads consultant earns the fee.
A technical consultant, not a reporting layer
- Direct access: you speak to the person working in the account.
- Commercial focus: decisions are tied to leads, sales, margin and payback.
- Measurement included: I can diagnose the tracking rather than simply blaming it.
- Plain English: I explain what changed, why it changed and what happened next.
- Independent advice: I am comfortable recommending less spend when the economics do not work.
Evidence from real account work
In one anonymised e-commerce engagement, a custom Shopping feed and a better account structure helped unlock 70% revenue growth. The useful part was not a secret bid adjustment: it was improving the product data and giving the system better inputs. Read the Google Shopping case study or browse more case studies.
You can also read verified Google reviews from clients who have hired me for analytics, training and technical marketing work.
Who I work with
I work remotely with companies across Ireland, the UK and elsewhere. Typical clients include e-commerce businesses, lead-generation companies, SaaS teams, agencies that need senior technical support and business owners who want an independent view of their account.
The best fit is a business with a real offer, enough margin to buy traffic and the willingness to measure results properly. If Google Ads is not the right channel, I will say so.
How an engagement works
- Initial conversation: we discuss your product, margins, current spend and the problem you want solved.
- Access and measurement check: I review the Ads account and confirm whether the conversion data is trustworthy.
- Prioritised plan: you get clear recommendations, including what not to change.
- Implementation and review: I make the agreed changes, monitor the result and explain the next decision.
Specialist Google advertising services
For specific account types, see my services for Google Shopping and CSS, Google Local Services Ads and Google Things to Do.
Frequently asked questions
How much does a Google Ads consultant cost?
A one-hour consultation is €95 plus VAT where applicable. Audits, builds and ongoing management are quoted after I see the account because workload depends on spend, countries, product count, tracking and campaign complexity.
Do you work with small businesses?
Yes, when the offer, margins and likely search volume make paid acquisition viable. I will not recommend a management retainer if a focused setup or coaching session is the better-value option.
Will I keep ownership of my Google Ads account?
Yes. The account, billing relationship, campaign history and data remain under your control. I work through access you grant and can be removed at any time.
Can you audit an agency or existing freelancer?
Yes. I can provide an independent second opinion without taking over the account. The review can be collaborative or confidential, depending on what you need.
Are you based in Ireland?
Yes. I am based in Limerick and work with clients in Dublin, Cork, Galway and across Ireland. I also have a base in Sheffield and work remotely with UK and international clients.
Talk to a freelance Google Ads consultant
Tell me what you sell, where you advertise and what is not working. I will tell you whether I can help and the most sensible next step.
Prefer email? Use the contact page.