Freelance Google Ads Expert Management, Audits & Coaching Ireland
Why Hire Me?
🍓 Google AI + My Expertise = Maximum Performance
🍓 I work directly with Google reps to stay ahead of industry changes
🍓 I don’t fight AI – I make it work for your business
🍓 Data-driven strategies ensure Google’s algorithms perform at their best
Unlock the Power of Your Google Ads with Expert Tracking and Google's AI.
Unlock the full potential of your digital advertising by hiring Ben Luong, your premier Freelance Google Ads Expert specialising in Google Ads (formerly Adwords). Based in Limerick – Ireland, I am dedicated to helping businesses of all sizes achieve their marketing goals through expertly managed pay-per-click campaigns. I work remotely, so whether you are based in Dublin, Cork, Galway or further afield, I can help you.
With years of experience and a deep understanding of performance marketing, I provide bespoke PPC management services tailored to your unique needs. I work directly with Google reps to make sure your campaigns are spending as much as possible while hitting targets.
My PPC Audits are designed to look at best practices. The game has recently changed and if you are not using all the smart bidding and Google's machine learning, you are behind. Most accounts will benefit from a simpler structure.
Additionally, I provide one-on-one coaching sessions for those who prefer a hands-on approach. Whether you’re an in-house marketer looking to refine your skills or a business owner eager to understand the AI revolution in PPC, my coaching sessions empower you with the knowledge and tools to manage your campaigns confidently. Basically, if you are not using AI, you are going to lose the game.
You cannot beat Google's smart bidding algorithms, so you are best of going with the flow.
Google Ads 2025 & Beyond: The Game has changed
Machine Learning Takes the Wheel: Gone are the days of manually tweaking every bid. Google's AI now optimises campaigns in real-time, finding the perfect audience, timing, and placement for your ads.
Generative AI Sparks Creativity: AI-powered tools can help you brainstorm ad copy, create visuals, and even personalise messaging at scale and then Google's predictive AI does the auction time magic.
Data Fuels Performance: The more data you feed Google, the smarter its algorithms become. This is where your expertise in Google Analytics 4 is crucial as well knowing how to use enhanced conversions, offline conversion tracking and CRM data. If you feed the machine bad data, it will optimize the bad data, and your campaigns will die.
The AI Advantage: Believe the Hype (And Then Some)
While some marketers cling to manual controls, the reality is undeniable: Google's AI is a game-changer. It's not about blind trust – it's about harnessing the power of machine learning to achieve what no human could alone.
Here's how I leverage AI to supercharge your campaigns:
- Embrace the Machine: I use Google's AI to build and optimize campaigns, freeing up valuable time and resources. Pmax and DSAs are the way to go.
- Master the Data: My expertise in tracking and analytics ensures Google's AI has the fuel it needs to make intelligent decisions.
- Set the Course: I provide the strategic guidance, setting clear goals and constraints so the AI works towards your specific objectives. Usually this is maximise conversion value.
The Unbeatable Combo:
No marketer can outsmart Google's AI on their own. But when you combine human expertise with machine learning, you get an unstoppable force. That's the essence of Pmax, Demand Gen and Broad Match. The Power Pack. Give it the right asset groups, conversion data, audiences and let Google do the heavy lifting.
The Bottom Line:
If you are not using all the AI features of Google Ads, you are going to be left behind by your competitors. Many seasoned PPC experts want to cling on to manual controls and build out their campaigns in a way that made sense 2-3 years ago but times have changed.
An Expert View
Different types of AI.
| Feature | Predictive AI | Generative AI |
|---|---|---|
| Purpose | Forecasting future events, optimizing existing processes | Creating new content, generating novel ideas |
| Mechanism | Statistical models, machine learning (e.g., linear regression, decision trees) | Deep learning (e.g., GANs, VAEs, large language models) |
| Google Ads Use | Smart Bidding, audience targeting, performance prediction | Ad copy generation, creative asset creation, responsive search ad suggestions |
| Examples | Google Ads Smart Bidding, product recommendations | Gemini Ultra (Google), Claude 3 (Anthropic), GPT4 (Open AI) |
The Harsh Reality of Modern PPC: AI Runs the Show Now
The “golden age” of manual PPC tweaking is over.
1. The “System” Is Already Solved
- Account structure? Done.
- Bidding? Automated.
- Keyword optimisation? Broad match + AI does the rest.
- Ad copy? AI generates 50 variants in 5 seconds.
Google’s algorithms (PMax, Smart Bidding, AI Max) already make most manual optimisations irrelevant. If you’re still obsessing over match types and manual CPCs, you’re fighting a war that ended in 2022.
2. The Real Battle Is Post-Click
PPC is now just a traffic lever – the real work happens after the click:
- Landing page experience (CRO, UX, personalization)
- Offer optimization (pricing, bundling, urgency)
- Post-purchase flows (LTV, nCac, retention, email/SMS)
If your conversion rate is trash, no amount of manual bid adjustments will save you.
3. AI Does the Grunt Work, Humans Do the Strategy
- AI handles:
- Bid adjustments
- Feed optimizations
- Reporting
- A/B testing analysis
- Humans focus on:
- Big-picture strategy (Where’s the next opportunity?)
- Creative direction (What messaging actually works?)
- Business impact (Are we driving profit, not just clicks?)
4. The Dinosaurs Will Deny It (Until They're Extinct)
- “But muh manual control!” → Google is phasing it out (see: PMax, AI Mode).
- “AI can’t replace experience!” → It won’t. It’ll just make experience 10x more efficient.
- “I don’t trust the algorithms!” → Cool, have fun losing to competitors who do.
5. The Future? AI + Human Hybrids Win
- Winners:
- Use AI for execution.
- Apply human judgment for strategy.
- Focus on what actually moves the needle (profit, not vanity metrics).
- Losers:
- Still tweaking single-keyword ad groups.
- Pretending manual bidding is “skill.”
- Rejecting AI because “it’s not how we used to do it.”
The Situation today
PPC is now AI’s game. You can either:
âś… Use it to dominate.
❌ Fight it and fade into irrelevance.
Your choice. But the market won't wait.
“It is not the strongest nor the most intelligent of species that survives, but the one that is most adaptable to change.”
Don't Let Your Competitors Outpace You
The AI revolution in Google/ Meta Ads is not a passing trend – it's the new reality. Businesses that embrace this shift will gain a significant edge, while those who hesitate will be left behind.
🍓 AI + Google reps + my expertise = Maximum performance.
Let me be your trusted freelancer in this AI world. My proven expertise in data-driven strategies, combined with my deep understanding of Google's AI capabilities, can transform your advertising performance.
Most PPC managers ignore Google reps – I don’t. I work directly with them to stay ahead of Google’s latest updates. Not all advice is useful, but knowing every new feature gives you an edge over competitors who stay in the dark
Want to learn more?
Don't miss out on the opportunity to unlock the full potential of your Google Ads campaigns. Contact me today, and let's make money.
If you run Google Shopping ads in the EU, check out my shopping service with 20% off clicks
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A 360-Degree View of Your Data
At the end of the day, it’s all about making money. As a seasoned Freelance PPC Expert and Analytics Consultant, I understand that every marketing effort should contribute to your bottom line but its not always measurable. My approach goes beyond just managing Google Ads campaigns; I take a holistic view of your entire marketing ecosystem.
By creating Looker Studio reports and looking at GA4, I look at the overall marketing efficiency ratio (MER) and nCAC (new customer acquisition costs), I can determine the approximate contribution of each channel-be it Google Organic, Google CPC, Meta, LinkedIn, or any other platform. This analysis allows us to allocate your budget more effectively, ensuring that every euro spent is driving maximum ROI. They all feed off each other so looking at single channel will give a skewed view of the true picture.
“Ben Luong demonstrates a keen understanding of how to strategically leverage AI to drive PPC success.”