Typically, I will review your current setup and make recommendations. I have found many website owners don’t actually do anything after installing the code. I will help you
- Increase the performance of your website.
- Help you work out what your KPIs
- Set up your analytics so you can measure these KPIs.
- Set up a dashboard in Data Studio so you can see your KPIs on one screen.
It would be useful if you have google tag manager installed. I recommend running Universal Analytics and GA4 simultaneously until GA4 is more mature.