Typically, I will review your current setup and make recommendations. I have found many website owners don’t actually do anything after installing the code. I will help you
- Increase the performance of your website.
- Help you work out what your KPIs
- Set up your analytics so you can measure these KPIs.
- Set up a dashboard in Data Studio so you can see your KPIs on one screen.
It would be useful if you have google tag manager installed. I no longer recommend running Universal Analytics and GA4 simultaneously as GA4 is mature now.
Costs for installation vary from £50 up £1000 depending on complexity and what reports you want. A simple install with a few events will cost £50 whereas a large number of events and custom reports will cost closer to the £1000. It depends on the time it would take.