A Decade+ as an Affiliate
Real Results
There are many people online that claim to make their money from affiliate marketing or have done in the past. Some of these people are telling the truth but I suspect many are lying about it.
Looking back on Companies House, I see that I ‘went limited', 10th July 2009. Any affiliate who lives in the UK and does not run a company is not making much. You can check on Companies House for directors' names and download limited accounts.
There are good reasons to keep things secret if you are making money from affiliate marketing. If you let people know your sites, they can clone them easily enough. Back in the day, you could also clone the SEO. It was a numbers game, get links and you will rank. Its all a lot more complicated nowadays so I am not too concerned about people copying.
One thing I do miss about the affiliate life are the conferences. This year (2023) was the first LAC (London Affiliate Conference or IGB London) I have missed in over a decade. The industry has changed. Its all PPC and super affiliates now. Very few one man band affiliates are around. You need a team of people to compete.
I have spoken to affiliate managers I still know and they confirm this. Look at the SERPs, 4 Ads with site links for most gambling terms. These PPC affiliates work on a high CPA and have years of experience in bidding. Its not something you would enter today as an affiliate, even if you have deep pockets. You would just be making Google rich.

Why Hire a former affiliate
So, Why Bet on an Ex-Affiliate Over a Shiny Agency?
Alright, so you've heard the war stories. Why would you consider bringing someone like me. A former affiliate who actually built their own traffic and made it pay – into your business, instead of just hiring a standard marketing agency? In today's digital dog-eat-dog world, knowing how to organically pull in an audience and turn those eyeballs into actual revenue is gold dust.
Here’s the unvarnished truth:
- We’ve Had Real Skin in the Game: An ex-affiliate didn't just learn about performance marketing from a textbook; we lived it. We threw our own cash at campaigns, sweated over conversion rates, and tweaked endlessly because our own bottom line depended on it. That means we bring a brutally honest, results-obsessed mindset that often translates to a much smarter ROI for your campaigns.
- Battle-Tested, Not Just Boardroom-Approved: We weren't just theorising. We were in the trenches, day in, day out, figuring out what actually worked to generate organic traffic, how to milk different channels, and how to fine-tune campaigns until they sang. That hands-on, gritty experience means we're more likely to come up with genuinely innovative, effective strategies to fuel your growth – stuff an agency might never have dared to try.
- Adapt or Die – We Chose Adapt: The affiliate world is a relentless beast; it changes on a dime. We had to learn, test, and reinvent our approaches constantly, or we'd go under. Hiring someone with that baked-in agility means your marketing won't get stale. We're used to pivoting fast.
- Lean and Mean (Because We Had To Be): When it's your own money on the line, you learn to be incredibly efficient. We didn't have the luxury of bloated agency fees or experimental budgets that didn't deliver. An ex-affiliate is conditioned to focus on performance and squeeze every drop of value, which can often be far more cost-effective than the traditional agency model.
- Data Was Our Lifeline: For a successful affiliate, gut feeling only gets you so far. We relied on hard data, scrutinising analytics to refine campaigns and chase better revenue. That deep-seated analytical capability is a massive plus, helping you make genuinely data-driven decisions.
- The Hustle is Real: Someone who built a successful affiliate business from scratch possesses an undeniable entrepreneurial drive. We didn't wait for briefs; we found opportunities. We took calculated risks because the potential payoff was ours to build. That proactive, growth-hungry attitude can be infectious.
- Niche? We Lived There: Affiliates often become true masters of their chosen niches. We weren't just skimming the surface; we were deeply embedded, understanding the target audience inside out, knowing precisely which buttons to push. If you find an ex-affiliate who thrived in your industry, you're tapping into a goldmine of specialised knowledge.
Look, hiring a former affiliate who genuinely made their own way isn't just another recruitment choice; it’s a strategic play. You’re getting someone who understands the nuts and bolts of performance, who’s agile, analytical, and driven by an almost primal need to see results – because for us, for a long time, results weren't just a KPI, they were survival.
Professional Photos
I found these all on the IGB Business Facebook, Flickr, etc. I don't have permission to use these, so if they are yours and want me to take down, please let me know.
My Difference
Having come from an affiliate background and being a one man band, means I think differently to other freelancers.
Everything is focused on generating revenue. Whether that's getting people to click on ads, increasing page views or collecting leads… I also spent a decade plus doing lead generation too but thats another story.
The best minds of my generation are thinking about how to make people click ads. That sucks.
– Jeff Hammerbacher
It might suck but profitable if you have the traffic.


















