Server-side Google Analytics 4 (Ga4) implementation – it’s the hot topic in the analytics world, promising enhanced data accuracy, privacy compliance (GDPR anyone?), and more control over your data. But when you throw cookie consent into the mix, does server-side Ga4 still live up to the hype? The short answer:…
As an AI enthusiast, part time developer and replit agents, I recently embarked on a quirky yet fascinating project to test various Large Language Models (LLMs) from Straico. The question at hand? “How many R’s are in strawberry?” While this may seem like a trivial inquiry, it serves as an…
Understanding Cookie Categories with OneTrust OneTrust, a leading platform in data privacy and consent management, provides a comprehensive way to classify and manage cookies on your website. Its one of the harder platforms to implement due to its complexity and power. One thing that is confusing are the default categories….
E-commerce can sometimes seem like a complex topic. However, the truth is that it’s much more straightforward than it initially appears—especially when you have the right tools and frameworks. Unlike other events like contact forms or button clicks, which can vary greatly in design and implementation, e-commerce events are highly…
Another day another message in Google that you can probably ignore. Implement consent signals – To preserve performance for your campaigns using Customer Match,you must implement consent signals, which are required to personalise ads for end users in theEuropean Economic Area. This is different to consent mode v2. Customer match…
I have seen this message in reports I have been receiving today and a client has mentioned it. This report uses data from Universal Analytics. After July 1, 2024, charts with data from any UA property will return no data. If you haven’t already, make the switch to Google Analytics…
As a page speed consultant amongst other things, I strive to optimise my website to provide the best user experience possible. Recently, I achieved perfect scores across all categories in the PageSpeed Insights (PSI) lab tests. However, despite this accomplishment, I found that my site failed the Core Web Vitals…
As a Google Analytics and digital marketing expert, I’m always on the lookout for innovative tools and strategies to enhance my advertising efforts. Recently, I decided to experiment with Google’s Performance Max (PMax) campaigns to promote my Google Ads services. PMax is an exciting new campaign type that uses Google’s…
If you get this warning here is how to remove it. Managing cookies and ensuring compliance with privacy regulations like GDPR can be complex. Cookiebot is a popular solution for obtaining user consent and managing cookies. When implementing Cookiebot on your website using Google Tag Manager (GTM), it’s crucial to…
I don’t want to be saying anything that might get me in trouble with these people. I am guessing they will ask to pay to get nominated. Name Sarah Email sarah.levine@nettyawards.com Subject Netty Award Nomination Your Message Hello team! I’m reaching out because Ben Luong has been nominated for a…
I have had a couple of leads recently about Facebook ads and they are not immediately obvious as scams but they are. First from marketingteam@toast-intl.com Name Claire Robinson Email marketingteam@toast-intl.com Subject Facebook ads Your Message We come to you with the purpose of cooperating in marketing TOAST products. For more…
Shopify, the popular e-commerce platform, has been a go-to choice for many businesses looking to establish an online presence. With the Digital Markets Act and accurate conversion tracking, Google Consent Mode has become essential for Google Ads retargeting. However, the integration of Google Consent Mode V2 with Shopify in some…