Google “Things to do” Ads

Get Your Business Found on Google Things to Do
When tourists search “things to do in [Your Area]” – be there waiting for them
No Commission Fees • No Cost Per Click • No Hidden Charges.
It's quite a new-ish thing, and not many people know about it.
Are You Losing Customers to Your Competition?
80% of tourists start their planning on Google. They search “things to do in [Your Area]” or “attractions near me” – but you are not showing up for those types of queries in regular ads and forget SEO. The only way to get it is to be listed in Google ‘things to do'.
Meanwhile, online travel agencies (OTAs) like GetYourGuide and Viator are taking 15-25% commission on every booking they send you. You're paying massive fees just to reach customers who are already in your area!
The Solution: Google Things to Do Listings
Now you can appear directly in Google's travel results – right alongside (or instead of) the big OTAs. When someone searches for activities in [Your Area], your business appears in Google's travel section, sending customers straight to your website and booking engine.
Best part? No commission fees. No cost per click. Just a simple monthly fee to stay visible in the Google things to do section of the SERPs.
About Me
Hi, I'm Ben Luong and I help people get found on Google. I stumbled across the Things To Do by accident because I was running an ads campaign and no impressions. It's like, what's going on here? And I realised there is an actual different layout for “Things To Do” queries.

What You Get
Prime Google Placement – Your business appears when tourists search for things to do in [Your Area] – exactly when they're ready to book.
Zero Commission – Unlike OTAs that take 15-25%, you keep 100% of every booking. No hidden fees, no cost per click.
Full Setup & Support – I handle all the technical integration. You focus on running your business while I get you visible on Google.
Ongoing Management – Monthly updates, optimisation, and performance monitoring to keep you ahead of competitors.
Premium Option Available – For larger budgets, we can also set up paid Google ads on top of your free listings for maximum visibility. This will be dependent on your budget, and not only is there a fee for the setup, but you'll also have to pay Google ads for extra clicks.
Simple, Transparent Pricing
Get Found on Google Things to Do
€100/month + €200 (plus VAT) one-time setup fee
What's Included:
- Complete Google Things to Do integration
- Professional listing optimisation
- Monthly listing updates & maintenance
- Ongoing technical support
- Performance monitoring
- This is for one product. Extra products cost 10 euros each, up to ten products.
Want Maximum Visibility? Ask about our premium package that includes paid Google ads on top of your free listings.
Minimum 3-month commitment
Don't Wait – Tourist Season is Here
Every day you wait is bookings going to your competitors. Google Things to Do is still new in [Your Area] – get in before your market gets crowded. The 3-month minimum commitment is actually ideal for seasonal businesses that just need visibility over the summer.
Ready to Stop Losing Customers to Booking Sites?
Fill in the form opposite to get your listing or find out more. I can also run regular ads as well which compliment the Things to Do listings.
FAQs
Can you guarantee my business will appear on Google?
Yes, when set up correctly through Google's official channels, your business will appear in Google Things to Do results for relevant searches in [Your Area].
What's the difference between this and Google Ads?
This gets you into Google's free travel listings – no cost per click, no daily budget limits. You just pay the monthly management fee. For larger budgets, we can also add paid ads on top.
How is this different from my Google My Business listing?
This is specifically for Google's travel platform where tourists search for activities. It's separate from (and in addition to) your regular Google My Business listing.
Do I need to change my existing booking system?
No, this works with your existing website and booking system. Customers click through to your site to complete bookings.
How quickly will I see results?
Most businesses start appearing in Google results instantly but it does depend on competition and Google SERP layouts. Direct bookings typically start within the first month.
What about the premium paid ads option?
For businesses with larger marketing budgets, I can set up paid Google Things to Do ads that appear above the free listings. This gives you maximum visibility for competitive searches. Contact us for pricing. This is quite a lot more expensive because you need to pay a platform fee, the click costs, and a greater setup fee.
What do I need to provide?
For more business, all you need to do is provide the high quality images. I can get everything else from the website and write optimised descriptions for you.
