Case Studies
About anonymity: Client data is confidential. These case studies are anonymised and shown as ranges to respect NDAs and competitive sensitivity.
About credibility: Many published case studies overstate impact. To avoid that, I only publish outcomes I can verify from source systems (GA4, Ads, CRM) and I label the source under each result. Detailed evidence is available under NDA.
Complex problems → profitable systems. Here are four quick wins, outcomes first. No fluff.
Google Ads (e-com): ditch 90-day ROAS, scale on LTV
Outcome: more high-LTV customers, lower nCAC, spend scaled at constant payback.
- Problem: 90-day ROAS rules auto-killed long-payback winners.
- Fix: connected CRM + payments to Ads, surfaced 1-year value by campaign in Looker, switched to CPA-based bidding and restructured to push profitable cohorts.
- Result: confident scale on the real money makers; bottom line up.
“Ben is a pro! … cleaned up Google Ads and GA4, fixed tracking, and showed us the next steps.” — E-commerce Marketing Manager
GA4 (SaaS): broken tracking → trusted, team-owned data
Outcome: attribution restored, consent loss fixed, time-to-insight way down.
- Problem: messy GA4 migration, bad Meta Pixel, consent banner nuking events.
- Fix: one focused session to audit GA4 + GTM + Meta + consent; rebuilt events and conversions end-to-end.
- Result: reliable ROI visibility across Google + Meta, and a team that can self-serve.
“We solved in hours what we’d stalled on for weeks.” — SaaS Marketing Lead
AI Training (agency): ad-hoc dabbling → repeatable workflow
Outcome: reporting in minutes, creative 5–10× faster, better client commentary.
- Problem: lots of AI talk, no integration.
- Fix: live-wired Google Ads → Claude for one-prompt reports; Canva ↔ AI pipeline for on-brand, editable assets; taught advanced image editing/generation (GPT-4o, Google Imagen).
- Result: AMs ship reports fast; creatives produce more, on brand, on time.
“Brilliant. We actually changed how we work.” — Agency Director
SEO (my site): rank for “Google Analytics 4 consultant”
Outcome: page-one rankings, steady qualified inbound.
- Problem: outrank bigger agencies for high-intent GA4 terms.
- Fix: lightweight build with Core Web Vitals ‘Good’ on field data; deep, fix-oriented GA4 content; methodology proven in hyper-competitive affiliate niches.
- Result: consistent leads from organic that turn into revenue.
How I work: I’m results-oriented. If I can’t move your numbers, I won’t take the engagement.
Ready to Take your marketing to the next level?
Ben is a pro! Communication is top notch and he delivered everything discuss and requested and then some. He cleaned up my google ads and made sure the conversion tracking was working properly, setup my GA4 and gave me helpful input for next steps on how to improve my google ads. Grateful for his support and would highly recommend his services!
Kim Burris
October 13, 2023I was looking for a web designer for months before i found Ben. Ben helped me with designing a website for our organisation. He did exactly what we wanted and was really helpful in teaching me how to add pages and giving advice on the technical side of things. I'm so glad I found him and highly recommend him to anyone looking for a professional and helpful Web designer.
The Autistic Art Club
July 23, 2022Our company benefited from Ben's considerable knowledge and thanks to his guidance we were able to get a handle on a complex spectrum of analytics. Ben also educated on the whole area of AI and how this technology can be effective in content strategy and execution. I would wholeheartedly recommend Ben to any business looking to improve its visibility and performance. It is also worth mentioning that Ben is a patient and friendly person, which are great characteristics when helping people who are not as fluent in analytics and website matters.
Diarmaid Williams
February 19, 2025
