Back when I started affiliate marketing there was an expectation that you would get paid lifetime commission on referrals. It was standard practice. Over the years, operators have reneged on deals.
The main one was Skybet who cut people off. Lots of noise but ultimately they got away with steal commission off affiliates.
The latest one that has closed my account is Rank, who run the Grosvenor Casino. Back in the day, I used to send a lot of traffic there and even got a bit of corporate hospitality from them. The have actually been great to me and I have liked my affiliate managers over the years.
We hope this message finds you well. We regret to inform you that, due to compliance measures, we have had to close/suspend your affiliate account. This decision was made after a thorough review of our affiliate program and its alignment with regulatory guidelines.
Our commitment to compliance and the integrity of our affiliate network is paramount, and we must adhere to the highest standards to maintain the trust of our partners and customers.
As a result of the account(s) closure/suspension (past or recent), we kindly request that you promptly remove any advertisements or promotional materials related to our brands from your website or any other online platforms. This includes banners, links, or any other content that may be associated with our brands.
We appreciate the time and effort you have invested in our affiliate program, and we sincerely apologize for any inconvenience this may cause. If you have any questions, please don't hesitate to reach out to our support team at affiliatesXXX@rankinteractive.com.
Thank you,Rank Affiliate Email
Rank Affiliates Team
This wasn't just me, other people got the email too.
Casino affiliation is tough enough but worrying about whether you get paid makes it not worth it anymore. Ironically, it probably will give me the impetus to build a site as the competition from affiliates is less.
Ben has a BEng (Hons) in Computer Science and 20 years of experience in online marketing, specialising in SEO, lead generation and affiliate marketing. After spending over a decade as an igaming affiliate, he has decided to concentrate on GA4 training and SEO Audits.