Back when I started affiliate marketing there was an expectation that you would get paid lifetime commission on referrals. It was standard practice. Over the years, operators have reneged on deals. The main one was Skybet who cut people off. Lots of noise but ultimately they got away with steal…
I have recently had the pleasure (or displeasure) of working with Matomo Analytics. Its absolutely awful. I have no idea why anyone would recommend this over GA4 now that GA4 is legal in the EU. When I first heard of Matomo Analytics, it was its commitment to privacy that seemed…
The role of a Google Analytics consultant is never static. It’s a fascinating mix of various tasks, technologies, and challenges. This week was particularly interesting as it involved three diverse implementations: Braze with Google Tag Manager, a tagging setup with Bluecore, and form tracking on Acuity Scheduling. Here’s how I…
I was asked by a client about a tag on a website that started with GT. GTM is tag manager, UA-, is Universal Analytics, G- is Ga4 and AW- is Adwords tracking. So what is this mysterious GT Google tag? Prefix ID type Description GT-XXXXXX Google tag Each newly created…
I recently was featured on “Digital E-A-T’s”, a unique platform that celebrates the fantastic people in the digital industry. The site is the brainchild of Mike Ginley, a Sr. SEO Specialist at Humana in Chicago, IL, who has created this space to highlight individuals known for their contributions, promote those…
The digital marketing landscape is continually evolving, and with the rise of generative Artificial Intelligence (AI), a fundamental shift is underway. A recent tweet by Ryan Law, a prominent voice in digital content, presents an intriguing argument that echoes the sentiment of many who navigate the waters of content marketing:…
I recently wrote a blog post about fast websites and used a Google Sheet to check the page speed automatically. You can get a copy of the sheet here By following these steps, you should be able to use Google Apps Script to automatically fetch PageSpeed data for a list…
In the ever-evolving digital landscape, search engine optimisation (SEO) is a vital part of a successful online presence. Businesses seek the help of SEO consultants and agencies to boost their online visibility and increase organic traffic to their websites. But here’s a question: If you were to choose an SEO…
One of the advantages of being my own is boss is being able to buy my own IT equipment. I never skimp on IT. If you are going to be sat at computer 8 hours a day, you may as well get the best you can afford. If your employer…
While Google remains a dominant force in the search market, the rise of chatbots and AI-powered conversational platforms does poses some potential threats to this dominance. Here’s how: Direct Answers: Chatbots, especially those used by businesses on their websites or in their apps, can provide immediate and direct answers to…
Microsoft Clarity is the only other analytics package I recommend other than GA4. GA4 is like a swiss army knife, does practically everything. However, it doesn’t do screen recordings which is where MS Clarity comes in. Microsoft Clarity is known for providing session recording and heatmaps to help webmasters and…
If you are not using GPT for your work, you are missing out. Imagine trying to work with Google (or a search engine). There is a huge difference in quality from GPT4 and ChatGPT which uses the GPT3.5. GPT4 is only available from openAi with a paid plan. Its well…