I just watched Danny Sullivan from Google deliver his talk on how search is “evolving.” It was a masterclass in corporate doublespeak — a calm, reassuring walkthrough of the very features that are quietly dismantling the entire creator economy. While Sullivan smiled and explained how Google’s new AI features are…
For the last two decades, the internet has run on one engine: Search Engine Optimisation (SEO). We’ve all played the game – chasing keywords, building links, and optimising content to rank on a results page. That era is ending. The new paradigm is LLM Seeding. This isn’t about pleasing an…
The SEO Casino: A Rigged Game Where Everyone Bleeds I once described search engine optimisation as a dollar auction. That was back in 2022. It was a game theory puzzle where players foolishly bid more than a prize was worth simply to avoid losing. The comparison felt right then. SEO…
Before I get to the meat of this blog post, I just want to explain that I’m not some guy that’s peddling any agenda. I’m just looking at the data. I’m a 20-year veteran in the SEO game. I cut my teeth in SEOBook.com and Wickedfire forums back in the…
Using Betteridge’s law of headlines, the answer is simply ‘No’ I was sent a Twitter thread today from somebody about some SEO tips, and one room walls that exact match domains still work. I actually don’t believe that’s true, and the latest Google leaks about the API documentation do suggest…
The digital marketing landscape is continually evolving, and with the rise of generative Artificial Intelligence (AI), a fundamental shift is underway. A recent tweet by Ryan Law, a prominent voice in digital content, presents an intriguing argument that echoes the sentiment of many who navigate the waters of content marketing:…
I recently wrote a blog post about fast websites and used a Google Sheet to check the page speed automatically. You can get a copy of the sheet here By following these steps, you should be able to use Google Apps Script to automatically fetch PageSpeed data for a list…
In the ever-evolving digital landscape, search engine optimisation (SEO) is a vital part of a successful online presence. Businesses seek the help of SEO consultants and agencies to boost their online visibility and increase organic traffic to their websites. But here’s a question: If you were to choose an SEO…
While Google remains a dominant force in the search market, the rise of chatbots and AI-powered conversational platforms does poses some potential threats to this dominance. Here’s how: Direct Answers: Chatbots, especially those used by businesses on their websites or in their apps, can provide immediate and direct answers to…
Hey there, fellow readers! Today, I want to share with you an incredible revelation I stumbled upon in the world of SEO, a method so remarkable that it might just be too good to be true: the Foolproof Private Blog Network (FPBN)! Now, I know what you’re thinking: “Aren’t Private…
I was recently featured Mark A Preston’s “Ultimate SEO Freelancer Guide”. The article is a guide for SEO freelancers who want to start or grow their business. It covers 26 topics such as: The article also provides tips, tools, resources, examples, templates, checklists, case studies, interviews and podcasts related to…
EAT is an acronym for “Expertise, Authority, and Trustworthiness”. In the context of Google, it refers to the criteria that it uses to evaluate the quality and relevance of a website’s content. Recently another E has been added to stand for Experience. So now its E-EAT. You can read all…