Tracking in Google Ads and Microsoft Ads (Bing) isn’t complicated, but a lot of people overthink it. For 90% of advertisers, the defaults are fine. You don’t need to build tracking templates, you don’t need a PhD in UTMs. Just use the built-in auto-tagging settings and move on. Microsoft Ads…
This post is something I used Gemini to write and implement. You can actually just use the chat above to get your own custom version of it. Copy the below question with your form and it will spit out the answer. Never Lose Lead Data: Capture URL Parameters in Contact…
TLDR Google Ads has changed – AI and automation are now the core mechanics. Many advertisers still avoid Google reps, assuming they’re biased, unhelpful, or simply a waste of time. But here’s the reality, even a bad rep forces you to articulate and refine your thinking. Used strategically, reps become…
If you’ve ever seen your Google Ads campaigns inexplicably tank, despite strong CTRs and what looks like a solid setup, you’re not alone. One of the most overlooked causes of campaign failure is incorrect or incomplete conversion tracking. Especially when it comes to offline conversions like phone calls . Let’s…
Understanding Google Smart Bidding with Maximise Conversions When it comes to running successful Google Ads campaigns, one of the most important elements is having the right bidding strategy (as well as tracking). A common approach many advertisers rely on is manual CPC (cost-per-click), where you set your own bids. However,…
TL;DR: UpdateIf you see “Firing Status Failed” in GTM Preview when testing a Google Ads conversion tag, it’s likely a false negative. The tag probably worked – GTM is just misinterpreting a normal browser response. https://www.linkedin.com/feed/update/urn:li:activity:7317861940830076929/ Recently, I’ve encountered an unusual and frustrating issue where my Google Ads conversion tag…