Let’s be honest – LinkedIn has become a landfill of AI-generated drivel dressed up as thought leadership. It’s like someone fed a Hallmark card, a TED talk, and a motivational Instagram page into ChatGPT and clicked “Post.” If you’ve been getting the ick from LinkedIn posts and couldn’t quite put…
There’s a myth that refuses to die in digital marketing. The idea that your business is so unique, your funnel so special, your segmentation so clever, that you need a custom Google Ads setup to make it work. It’s not just wrong. It’s inefficient. In 2025, Google Ads is functionally…
I occasionally get asked about Magento Tracking. I turn all these jobs down though as the simplest and most cost effective way is to install a plugin. There are many plugins out there and I don’t have the ability to analyse them, so I asked o3 for it. 5 Reliable…
Tracking in Google Ads and Microsoft Ads (Bing) isn’t complicated, but a lot of people overthink it. For 90% of advertisers, the defaults are fine. You don’t need to build tracking templates, you don’t need a PhD in UTMs. Just use the built-in auto-tagging settings and move on. Microsoft Ads…
This post is something I used Gemini to write and implement. You can actually just use the chat above to get your own custom version of it. Copy the below question with your form and it will spit out the answer. Never Lose Lead Data: Capture URL Parameters in Contact…
TLDR Google Ads has changed – AI and automation are now the core mechanics. Many advertisers still avoid Google reps, assuming they’re biased, unhelpful, or simply a waste of time. But here’s the reality, even a bad rep forces you to articulate and refine your thinking. Used strategically, reps become…
If you’ve ever seen your Google Ads campaigns inexplicably tank, despite strong CTRs and what looks like a solid setup, you’re not alone. One of the most overlooked causes of campaign failure is incorrect or incomplete conversion tracking. Especially when it comes to offline conversions like phone calls . Let’s…
If you’ve recently received an email from Microsoft regarding “Action required: Update your site to respect user consent,” you’re not alone. Microsoft has begun enforcing stricter privacy standards for its Universal Event Tracker (UET), particularly for users from the European Economic Area (EEA), UK, and Switzerland. In this comprehensive guide,…
For Christmas, I got one of those calendar puzzle things that you get a puzzle every day. I’ve come up with an idea to use these puzzles to test the latest LLMs and see which one is the most clever. I’m going to test GROK 3 vs O1 vs GPT…
Key Points Why Marcel Digital Stands Out Marcel Digital, based in Chicago, is an award-winning digital marketing and web development agency with over 20 years of experience. They specialize in Google Analytics 4 (GA4) consulting, helping businesses optimize their data tracking and reporting. Their team is Google Certified, ensuring high-quality…
Understanding Google Smart Bidding with Maximise Conversions When it comes to running successful Google Ads campaigns, one of the most important elements is having the right bidding strategy (as well as tracking). A common approach many advertisers rely on is manual CPC (cost-per-click), where you set your own bids. However,…
TL;DR: UpdateIf you see “Firing Status Failed” in GTM Preview when testing a Google Ads conversion tag, it’s likely a false negative. The tag probably worked – GTM is just misinterpreting a normal browser response. https://www.linkedin.com/feed/update/urn:li:activity:7317861940830076929/ Recently, I’ve encountered an unusual and frustrating issue where my Google Ads conversion tag…