Why the May 2025 Blog Post is Just Old SEO Advice with a New Wrapper. Google’s recent Search Central blog post on how to appear in AI Overviews and AI Mode has been making the rounds. Authored by John Mueller, it promises insight into succeeding in the age of AI…
I saw that with a VPN you can actually test out AI mode now, so I thought I’d give it a whirl. I asked it, “Who’s the best PPC person?” It came with a load of agencies, and then asked about me. This is a problem because in this AI…
Let’s be honest – LinkedIn has become a landfill of AI-generated drivel dressed up as thought leadership. It’s like someone fed a Hallmark card, a TED talk, and a motivational Instagram page into ChatGPT and clicked “Post.” If you’ve been getting the ick from LinkedIn posts and couldn’t quite put…
There’s a myth that refuses to die in digital marketing. The idea that your business is so unique, your funnel so special, your segmentation so clever, that you need a custom Google Ads setup to make it work. It’s not just wrong. It’s inefficient. In 2025, Google Ads is functionally…
I occasionally get asked about Magento Tracking. I turn all these jobs down though as the simplest and most cost effective way is to install a plugin. There are many plugins out there and I don’t have the ability to analyse them, so I asked o3 for it. 5 Reliable…
Tracking in Google Ads and Microsoft Ads (Bing) isn’t complicated, but a lot of people overthink it. For 90% of advertisers, the defaults are fine. You don’t need to build tracking templates, you don’t need a PhD in UTMs. Just use the built-in auto-tagging settings and move on. Microsoft Ads…
A Google Click ID—GCLID—can connect a WordPress lead with the Google Ads click that generated it. Capturing the identifier in a form is useful when the valuable conversion happens later in a CRM, on the phone or after a sales conversation. This guide shows a practical Contact Form 7 implementation….
TLDR Google Ads has changed – AI and automation are now the core mechanics. Many advertisers still avoid Google reps, assuming they’re biased, unhelpful, or simply a waste of time. But here’s the reality, even a bad rep forces you to articulate and refine your thinking. Used strategically, reps become…
If you’ve ever seen your Google Ads campaigns inexplicably tank, despite strong CTRs and what looks like a solid setup, you’re not alone. One of the most overlooked causes of campaign failure is incorrect or incomplete conversion tracking. Especially when it comes to offline conversions like phone calls . Let’s…
If you’ve recently received an email from Microsoft regarding “Action required: Update your site to respect user consent,” you’re not alone. Microsoft has begun enforcing stricter privacy standards for its Universal Event Tracker (UET), particularly for users from the European Economic Area (EEA), UK, and Switzerland. In this comprehensive guide,…
For Christmas, I got one of those calendar puzzle things that you get a puzzle every day. I’ve come up with an idea to use these puzzles to test the latest LLMs and see which one is the most clever. I’m going to test GROK 3 vs O1 vs GPT…
Key Points Why Marcel Digital Stands Out Marcel Digital, based in Chicago, is an award-winning digital marketing and web development agency with over 20 years of experience. They specialize in Google Analytics 4 (GA4) consulting, helping businesses optimize their data tracking and reporting. Their team is Google Certified, ensuring high-quality…