I was asked by a client about a tag on a website that started with GT. GTM is tag manager, UA-, is Universal Analytics, G- is Ga4 and AW- is Adwords tracking. So what is this mysterious GT Google tag? Prefix ID type Description GT-XXXXXX Google tag Each newly created…
I recently was featured on “Digital E-A-T’s”, a unique platform that celebrates the fantastic people in the digital industry. The site is the brainchild of Mike Ginley, a Sr. SEO Specialist at Humana in Chicago, IL, who has created this space to highlight individuals known for their contributions, promote those…
I recently wrote a blog post about fast websites and used a Google Sheet to check the page speed automatically. You can get a copy of the sheet here By following these steps, you should be able to use Google Apps Script to automatically fetch PageSpeed data for a list…
If you are not using GPT for your work, you are missing out. Imagine trying to work with Google (or a search engine). There is a huge difference in quality from GPT4 and ChatGPT which uses the GPT3.5. GPT4 is only available from openAi with a paid plan. Its well…
One of the annoying things about GA4 is there is an API quota. When you are building dashboards in Data Studio or Looker studio, you will get a quota error. Here are the current quotas Quota Name Standard Property Limit Analytics 360 Property Limit Core Tokens Per Property Per Day…
I was working on a site today and noticed a new GTM event. Its called gtm.forminteract. Doing a Google search nothing came up, so I assume its new. Capture the steps from the data layer and you can see exactly where the drop off occurs. Have you ever been asked…
There were two methods of polling the database in Databowl. Databowl in many respects was/ is way ahead of its time. A lot of clients wanted to poll the database to get lead updates whereas the dev team pushed people to use webhooks. This video handily explains why webhooks is…
One common way to move data around the internet is by using posting strings. Many premium forms have this option, like post to REST API. Free forms like contact form 7 don’t have this option and many free versions of premium forms don’t either. You have to pay. Enter Bit…
I have been asked a few times to count blog traffic differently from traffic to other parts of the site. Presumably, this is to see if the blog actually does anything in the conversion funnel. For most WordPress sites, the blog is in its own directory, so its easy. You…
Google via skill shop now offers a free introduction to Google Analytics 4 and a certificate. Showcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property,…
Google analytics 4 supposedly tracks videos straight out of the box. I don’t really use videos on my site, so have never really had the need to test this until I came across it on a client site. So after digging around, you need to enable a parameter called enablejsapi….
I recently bought an air fryer. I am amazed at how good they are. It’s one of those devices you don’t know you need until you have one. We rarely use our oven nowadays. As far as I can tell, air fryers are more like mini ovens. They don’t really…