Swipe or scroll horizontally to see the full comparison → Comparison of Google Shopping CSS providers and Producthero / Channable alternatives Provider Price Pricing Model CSS Countries Best For Key Strength Watch Out For My Verdict Bidnamic Free Free CSS UK and eligible European CSS markets Retailers and agencies that…
Updated for Shopify Customer Events and checkout extensibility. This guide explains how to connect Shopify to TAGGRS server-side tracking without relying on legacy checkout scripts. The confusing part is not creating the Google Tag Manager server container. It is getting reliable ecommerce events from Shopify’s storefront and sandboxed checkout into…
If you’ve been struggling with Facebook/Meta Pixel ecommerce tracking in Google Tag Manager, you’re not alone. Many existing Facebook Pixel templates were built for the old Universal Analytics data layer structure, and they simply don’t work properly with modern GA4 ecommerce implementations. Facebook Pixel – facebookarchive, was made for UA…
For the last two decades, the internet has run on one engine: Search Engine Optimisation (SEO). We’ve all played the game – chasing keywords, building links, and optimising content to rank on a results page. That era is ending. The new paradigm is LLM Seeding. This isn’t about pleasing an…
I’m a big believer in serendipity. I connected with the founder of Weavely.io. It just so happens I’m going to be developing a machine learning model to predict the 1-year value of a customer based on their first purchase. One of the big challenges is getting all the data into…
The SEO Casino: A Rigged Game Where Everyone Bleeds I once described search engine optimisation as a dollar auction. That was back in 2022. It was a game theory puzzle where players foolishly bid more than a prize was worth simply to avoid losing. The comparison felt right then. SEO…
Why the May 2025 Blog Post is Just Old SEO Advice with a New Wrapper. Google’s recent Search Central blog post on how to appear in AI Overviews and AI Mode has been making the rounds. Authored by John Mueller, it promises insight into succeeding in the age of AI…
I saw that with a VPN you can actually test out AI mode now, so I thought I’d give it a whirl. I asked it, “Who’s the best PPC person?” It came with a load of agencies, and then asked about me. This is a problem because in this AI…
There’s a myth that refuses to die in digital marketing. The idea that your business is so unique, your funnel so special, your segmentation so clever, that you need a custom Google Ads setup to make it work. It’s not just wrong. It’s inefficient. In 2025, Google Ads is functionally…
A Google Click ID—GCLID—can connect a WordPress lead with the Google Ads click that generated it. Capturing the identifier in a form is useful when the valuable conversion happens later in a CRM, on the phone or after a sales conversation. This guide shows a practical Contact Form 7 implementation….
TLDR Google Ads has changed – AI and automation are now the core mechanics. Many advertisers still avoid Google reps, assuming they’re biased, unhelpful, or simply a waste of time. But here’s the reality, even a bad rep forces you to articulate and refine your thinking. Used strategically, reps become…
If you’ve recently received an email from Microsoft regarding “Action required: Update your site to respect user consent,” you’re not alone. Microsoft has begun enforcing stricter privacy standards for its Universal Event Tracker (UET), particularly for users from the European Economic Area (EEA), UK, and Switzerland. In this comprehensive guide,…