If you are following the standard documentation for setting up Server-Side Tracking with TAGGRS, you might have noticed a gap. Setting up the Google Tag Manager (GTM) Server container itself is straightforward—the official TAGGRS templates work great, and there are plenty of tutorials for that part. This guide assumes your…
If you’ve been struggling with Facebook/Meta Pixel ecommerce tracking in Google Tag Manager, you’re not alone. Many existing Facebook Pixel templates were built for the old Universal Analytics data layer structure, and they simply don’t work properly with modern GA4 ecommerce implementations. Facebook Pixel – facebookarchive, was made for UA…
For the last two decades, the internet has run on one engine: Search Engine Optimisation (SEO). We’ve all played the game – chasing keywords, building links, and optimising content to rank on a results page. That era is ending. The new paradigm is LLM Seeding. This isn’t about pleasing an…
I’m a big believer in serendipity. I connected with the founder of Weavely.io. It just so happens I’m going to be developing a machine learning model to predict the 1-year value of a customer based on their first purchase. One of the big challenges is getting all the data into…
The SEO Casino: A Rigged Game Where Everyone Bleeds I once described search engine optimisation as a dollar auction. That was back in 2022. It was a game theory puzzle where players foolishly bid more than a prize was worth simply to avoid losing. The comparison felt right then. SEO…
Why the May 2025 Blog Post is Just Old SEO Advice with a New Wrapper. Google’s recent Search Central blog post on how to appear in AI Overviews and AI Mode has been making the rounds. Authored by John Mueller, it promises insight into succeeding in the age of AI…
I saw that with a VPN you can actually test out AI mode now, so I thought I’d give it a whirl. I asked it, “Who’s the best PPC person?” It came with a load of agencies, and then asked about me. This is a problem because in this AI…
There’s a myth that refuses to die in digital marketing. The idea that your business is so unique, your funnel so special, your segmentation so clever, that you need a custom Google Ads setup to make it work. It’s not just wrong. It’s inefficient. In 2025, Google Ads is functionally…
This post is something I used Gemini to write and implement. You can actually just use the chat above to get your own custom version of it. Copy the below question with your form and it will spit out the answer. Never Lose Lead Data: Capture URL Parameters in Contact…
TLDR Google Ads has changed – AI and automation are now the core mechanics. Many advertisers still avoid Google reps, assuming they’re biased, unhelpful, or simply a waste of time. But here’s the reality, even a bad rep forces you to articulate and refine your thinking. Used strategically, reps become…
If you’ve recently received an email from Microsoft regarding “Action required: Update your site to respect user consent,” you’re not alone. Microsoft has begun enforcing stricter privacy standards for its Universal Event Tracker (UET), particularly for users from the European Economic Area (EEA), UK, and Switzerland. In this comprehensive guide,…
In an unprecedented and exciting move, Cookie Information has introduced a new free plan, revolutionising the way businesses approach basic cookie management. Most small and medium-sized enterprises (SMEs) primarily seek a straightforward compliance solution without the burden of monthly subscription fees. This offering significantly outperforms competing solutions, providing up to…