Understanding Cookie Categories with OneTrust OneTrust, a leading platform in data privacy and consent management, provides a comprehensive way to classify and manage cookies on your website. Its one of the harder platforms to implement due to its complexity and power. One thing that is confusing are the default categories….
As a page speed consultant amongst other things, I strive to optimise my website to provide the best user experience possible. Recently, I achieved perfect scores across all categories in the PageSpeed Insights (PSI) lab tests. However, despite this accomplishment, I found that my site failed the Core Web Vitals…
As a Google Analytics and digital marketing expert, I’m always on the lookout for innovative tools and strategies to enhance my advertising efforts. Recently, I decided to experiment with Google’s Performance Max (PMax) campaigns to promote my Google Ads services. PMax is an exciting new campaign type that uses Google’s…
I don’t want to be saying anything that might get me in trouble with these people. I am guessing they will ask to pay to get nominated. Name Sarah Email sarah.levine@nettyawards.com Subject Netty Award Nomination Your Message Hello team! I’m reaching out because Ben Luong has been nominated for a…
Here is the official documentation not behind a password wall. https://my.onetrust.com/s/article/UUID-d81787f6-685c-2262-36c3-5f1f3369e2a7?language=en_US&topicId=0TO1Q000000ItVuWAK The recent introduction of Consent Mode V2 marks a significant step forward in how companies manage user consent and privacy. In this blog post, I will explain what Consent Mode V2 is, why it’s important, and how to implement…
With all the talk of consent mode v2, the Digital Markets Act and how it affects, you may be looking for a one off software cost. They are very hard to find and I’ve not found one that is unlimited yet that supports consent mode v2. Do you wonder why…
There has been a lot of chatter recently about the Digital Marketing Act and Google. You can read their update here The most significant change that needs your attention this year is the upgrade to Google Ads’ Consent Mode V2 (CoMo V2). This change is not just an update; it’s…
This blog is inspired by a list of Looker Studio tutorials, originally compiled in this Excel sheet and shared via LinkedIn. Whether you’re a beginner eager to dive into the world of data analytics or a seasoned professional looking to enhance your skills, our list of tutorials offers a wealth…
I recently tried out the new appointment scheduler from Google. Its OK but its a case of why? There are other schedulers out there that work perfectly. 1. Google Calendar’s Appointment Scheduling 2. Cal.com (formerly known as Calendso) 3. Calendly you can book via the calendar above or they provide…
I have recently looking at changing hosting providers as client sites are getting bigger all the time. Even a small brochure site can get over 1 gig after a while and with emails, backs up and staging environments, a lot of reseller account I have are running out of space….
I was asked by a client about a tag on a website that started with GT. GTM is tag manager, UA-, is Universal Analytics, G- is Ga4 and AW- is Adwords tracking. So what is this mysterious GT Google tag? Prefix ID type Description GT-XXXXXX Google tag Each newly created…
I recently was featured on “Digital E-A-T’s”, a unique platform that celebrates the fantastic people in the digital industry. The site is the brainchild of Mike Ginley, a Sr. SEO Specialist at Humana in Chicago, IL, who has created this space to highlight individuals known for their contributions, promote those…