I have been asked a few times to count blog traffic differently from traffic to other parts of the site.…
Free GA4 Training and Certification
Google via skill shop now offers a free introduction to Google Analytics 4 and a certificate. Showcase your ability to…
Tracking Video in the Gutenberg WordPress editor with GA4
Google analytics 4 supposedly tracks videos straight out of the box. I don’t really use videos on my site, so…
Air Fryer Electricity Saving vs Electric Oven
I recently bought an air fryer. I am amazed at how good they are. It’s one of those devices you…
Ben’s Guide to Bux Zero in Ireland
Advertorial sort of. What is Bux Zero? Bux Zero is an app that allows you to buy shares and ETFs.…
SEO is a Zero Sum Game
I have recently been thinking about why SEO is so hard and the best way to explain it. It’s because…
Spying on Tag manager tags, variables and triggers
Most people who are serious about website measurement use a web analytics package with Google Analytics Universal (UA) version being…
Google Analytics 4 vs Universal Analytics installs
Google analytics 4 has been out over a year now. Adoption has been really slow. I have seen very few…
Pixel 6 Pro Unlimited backup hack
Since June 2021 Google have stopped offering free unlimited photo storage. This was one of the killer features of Google…
KQC for casino and gambling advertising
I got an email today from William Hill, they were asking me to update the KQCs for their casino offer.…