This post is something I used Gemini to write and implement. You can actually just use the chat above to get your own custom version of it. Copy the below question with your form and it will spit out the answer. Never Lose Lead Data: Capture URL Parameters in Contact…
TLDR Google Ads has changed – AI and automation are now the core mechanics. Many advertisers still avoid Google reps, assuming they’re biased, unhelpful, or simply a waste of time. But here’s the reality, even a bad rep forces you to articulate and refine your thinking. Used strategically, reps become…
If you’ve recently received an email from Microsoft regarding “Action required: Update your site to respect user consent,” you’re not alone. Microsoft has begun enforcing stricter privacy standards for its Universal Event Tracker (UET), particularly for users from the European Economic Area (EEA), UK, and Switzerland. In this comprehensive guide,…
In an unprecedented and exciting move, Cookie Information has introduced a new free plan, revolutionising the way businesses approach basic cookie management. Most small and medium-sized enterprises (SMEs) primarily seek a straightforward compliance solution without the burden of monthly subscription fees. This offering significantly outperforms competing solutions, providing up to…
If you use the free plan of CookieYes, you would have got the email today about them announcing a significant change to their pricing and service plans effective December 01, 2024. As a long-time user of their free service (and cheerleader) Here are my thoughts and guide you through what…
Understanding Cookie Categories with OneTrust OneTrust, a leading platform in data privacy and consent management, provides a comprehensive way to classify and manage cookies on your website. Its one of the harder platforms to implement due to its complexity and power. One thing that is confusing are the default categories….
As a page speed consultant amongst other things, I strive to optimise my website to provide the best user experience possible. Recently, I achieved perfect scores across all categories in the PageSpeed Insights (PSI) lab tests. However, despite this accomplishment, I found that my site failed the Core Web Vitals…
As a Google Analytics and digital marketing expert, I’m always on the lookout for innovative tools and strategies to enhance my advertising efforts. Recently, I decided to experiment with Google’s Performance Max (PMax) campaigns to promote my Google Ads services. PMax is an exciting new campaign type that uses Google’s…
I don’t want to be saying anything that might get me in trouble with these people. I am guessing they will ask to pay to get nominated. Name Sarah Email sarah.levine@nettyawards.com Subject Netty Award Nomination Your Message Hello team! I’m reaching out because Ben Luong has been nominated for a…
Here is the official documentation not behind a password wall. https://my.onetrust.com/s/article/UUID-d81787f6-685c-2262-36c3-5f1f3369e2a7?language=en_US&topicId=0TO1Q000000ItVuWAK The recent introduction of Consent Mode V2 marks a significant step forward in how companies manage user consent and privacy. In this blog post, I will explain what Consent Mode V2 is, why it’s important, and how to implement…
With all the talk of consent mode v2, the Digital Markets Act and how it affects, you may be looking for a one off software cost. They are very hard to find and I’ve not found one that is unlimited yet that supports consent mode v2. Do you wonder why…
There has been a lot of chatter recently about the Digital Marketing Act and Google. You can read their update here The most significant change that needs your attention this year is the upgrade to Google Ads’ Consent Mode V2 (CoMo V2). This change is not just an update; it’s…