AI mode
I saw that with a VPN you can actually test out AI mode now, so I thought I'd give it a whirl. I asked it, “Who's the best PPC person?” It came with a load of agencies, and then asked about me.
This is a problem because in this AI era, I can actually match a large agency quite easily. So I've got to work out how to fiddle that!
This is actually distinct from the AI overviews which has been released as well. And it gives quite a positive, glowing review in me as well.
One interesting thing is that there are no ads yet, and it takes up that much of the screen. If you've previously got organic traffic, I think that's gone now, and I think even paid traffic is going to take a hit in terms of the volume. I think if you pay a lot more than you probably will get better quality traffic. But only time will tell.
Here's just a glimpse of the future. You can try AI mode out yourself if you want. You can use a VPN and turn it on in labs.
https://labs.google.com/search/experiment/22
Ben Luong is a technical marketing consultant who operates where AI falls short. In a world flooded with cheap, mediocre code and automated strategies, he provides the expert integration, verification, and strategic accountability required to make modern marketing stacks profitable. He specialises in architecting Google Ads, SEO, and GA4 into a single, high-performance system that is accountable to the bottom line.
