A Week of Implementations: Braze, Tag Manager, Blue Core, and Acuity Scheduling Form Tracking

The role of a Google Analytics consultant is never static. It’s a fascinating mix of various tasks, technologies, and challenges. This week was particularly interesting as it involved three diverse implementations: Braze with Google Tag Manager, a tagging setup with Bluecore, and form tracking on Acuity Scheduling. Here’s how I…

Microsoft Clarity Unveils AI-Powered Insights and Co-Pilot: Revolutionising Session Recordings

Microsoft Clarity Unveils AI-Powered Insights and Co-Pilot: Revolutionising Session Recordings

Microsoft Clarity is the only other analytics package I recommend other than GA4.  GA4 is like a swiss army knife, does practically everything.  However, it doesn’t do screen recordings which is where MS Clarity comes in.   Microsoft Clarity is known for providing session recording and heatmaps to help webmasters and…