Troubleshooting Google Analytics 4 Implementation in GTM: A Kentico Case Study

When Google Analytics 4 Mysteriously Disappears: A GTM Detective Story Our Google Analytics tag (implemented via Google Tag Manager) only functions correctly when a seemingly unrelated custom HTML tag (temp_ga4) containing a basic gtag.js implementation is present. Disabling or removing temp_ga4 causes the GA tag to stop firing, preventing data…

Simple e-commerce tracking in GTM and GA4 using any CMS

E-commerce can sometimes seem like a complex topic. However, the truth is that it’s much more straightforward than it initially appears—especially when you have the right tools and frameworks. Unlike other events like contact forms or button clicks, which can vary greatly in design and implementation, e-commerce events are highly…

Implement consent signals To preserve performance for your campaigns using Customer Match…

Another day another message in Google that you can probably ignore. Implement consent signals – To preserve performance for your campaigns using Customer Match,you must implement consent signals, which are required to personalise ads for end users in theEuropean Economic Area. This is different to consent mode v2. Customer match…

WARNING: Cookiebot script is included twice – please remove one instance to avoid unexpected results.

If you get this warning here is how to remove it. Managing cookies and ensuring compliance with privacy regulations like GDPR can be complex. Cookiebot is a popular solution for obtaining user consent and managing cookies. When implementing Cookiebot on your website using Google Tag Manager (GTM), it’s crucial to…

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Implementing Consent Mode V2 with OneTrust CookiePro

Here is the official documentation not behind a password wall. https://my.onetrust.com/s/article/UUID-d81787f6-685c-2262-36c3-5f1f3369e2a7?language=en_US&topicId=0TO1Q000000ItVuWAK The recent introduction of Consent Mode V2 marks a significant step forward in how companies manage user consent and privacy. In this blog post, I will explain what Consent Mode V2 is, why it’s important, and how to implement…

A Week of Implementations: Braze, Tag Manager, Blue Core, and Acuity Scheduling Form Tracking

The role of a Google Analytics consultant is never static. It’s a fascinating mix of various tasks, technologies, and challenges. This week was particularly interesting as it involved three diverse implementations: Braze with Google Tag Manager, a tagging setup with Bluecore, and form tracking on Acuity Scheduling. Here’s how I…

ms clarity

Microsoft Clarity Unveils AI-Powered Insights and Co-Pilot: Revolutionising Session Recordings

Microsoft Clarity is the only other analytics package I recommend other than GA4.  GA4 is like a swiss army knife, does practically everything.  However, it doesn’t do screen recordings which is where MS Clarity comes in.   Microsoft Clarity is known for providing session recording and heatmaps to help webmasters and…