The role of a Google Analytics consultant is never static. It’s a fascinating mix of various tasks, technologies, and challenges. This week was particularly interesting as it involved three diverse implementations: Braze with Google Tag Manager, a tagging setup with Bluecore, and form tracking on Acuity Scheduling. Here’s how I…
Microsoft Clarity is the only other analytics package I recommend other than GA4. GA4 is like a swiss army knife, does practically everything. However, it doesn’t do screen recordings which is where MS Clarity comes in. Microsoft Clarity is known for providing session recording and heatmaps to help webmasters and…
Google will stop processing hits on July 1st 2023. They keep the data for at least 6 months but no new hits will process. 360 customers get an extra year. If you want to get your data out, you have several options. Data Export Options I know of that are…
TLDR – they don’t exist in the reports, either the standard or the explore. asked on a Facebook GA4 group. 22/01/2023 I was doing a report for a client the other day and he wanted page load time by continent as a report. This is not something you can do…
Content groups is something you can add in GA4 with tag manager. Basically, you just create a table or variable and assign that to a page. For example, you can create a variable called event and use that to set a variable called content_group If you set that in the…
As I am a Google Analytics consultant, I don’t really have the need for an alternative to GA4. I’ve seen a few threads on twitter about it though and I thought I’d share my thoughts. I would recommend anyone to install GA4 and Tag Manager. I do not see any…
One of the main benefits of Google Analytics 4 is the auto-tracking of events. Enhanced measurement lets you measure interactions with your content by enabling options (events) in the Google Analytics interface. No code changes are required. When you enable these options for a web data stream, your Google Analytics…