Cookie Information’s new, game-changing free plan.
In an unprecedented and exciting move, Cookie Information has introduced a new free plan, revolutionising the way businesses approach basic cookie management. Most small and medium-sized enterprises (SMEs) primarily seek a straightforward compliance solution without the burden of monthly subscription fees.
This offering significantly outperforms competing solutions, providing up to ten times more value than the nearest competitor's plan.
Key Features of the Free Plan
The new free plan from Cookie Information comes with several noteworthy features:
- Compliance Management: Users can now access fundamental tools to manage their website's cookie compliance at no cost.
- High Limit Consent Collection: The free plan has an exceptionally high limit, giving 25000 consents a month. More than 10x their nearest competitor.
- Subpage Scanning: 200 pages
- Consent Mode v2: The free plan includes consent mode v2.
Easy to Install
Installing Cookie Information's consent banner using the Google Tag Manager (GTM) template is a straightforward process that simplifies compliance implementation. The integrated GTM template allows website owners to easily add the Cookie Information consent banner without extensive coding knowledge.
To get started, users can access the template from the GTM community gallery by searching for “Cookie Information + Consent Mode v2”.
Once added to the workspace, the template can be configured with custom settings, including language options and default consent statuses. This user-friendly approach enables quick setup of the consent banner, ensuring that websites can efficiently manage user consent preferences and comply with privacy regulations. The template also facilitates the implementation of Google Consent Mode v2, allowing for seamless integration with Google's advertising and analytics tools while respecting user privacy choices.
Native Integrations
They do say they have native integrations, and the Shopify one is actually the most interesting one.
- Piwik PRO
- Consent mode v2
- Google Tag Manager
- Drupal
- Shopify
- Optimizely
- WordPress
I usually recommend a Shopify app content banner, but if these guys are giving away a free one that integrates natively with Shopify, then it's probably time to switch.
Triggering Events
Cookie Information users of the following events.
- cookie_cat_unclassified
- cookie_cat_marketing
- cookie_cat_statistic
- cookie_cat_functional
- cookie_cat_necessary
You might need to make your own trigger group for certain things
Consent-Based Pricing
The Essential and Professional plans include up to 25,000 consents per month in their base price. Additional consent volumes are priced as follows:
- 25,000 – 50,000 consents: €9/month
- 50,000 – 100,000 consents: €19/month
- 100,000 – 250,000 consents: €39/month
- 250,000 – 500,000 consents: €79/month
- 500,000 – 1,000,000 consents: €149/month
- 1,000,000 – 1,500,000 consents: €209/month
- Above 1,500,000 consents: €269/month
For the majority of businesses, the 25,000 monthly consent limit is more than sufficient. To put this in perspective, it would accommodate websites receiving up to 800 unique visitors per day – a threshold that exceeds typical SME traffic volumes.
Conclusion
Cookie Information's new free plan represents a significant advancement in the consent management platform (CMP) market. The comprehensive feature set surpasses existing free solutions in the industry. By offering basic features at no cost, they're enabling smaller businesses and individuals to ensure their websites meet essential compliance standards without having to pay a monthly subscription.
As websites grow and require more advanced features, the tiered pricing structure provides a clear upgrade path, ensuring that businesses of all sizes can find a suitable plan for their needs.
The timing is perfect, as my previous recommendations, Cookie Yes! and Illow, have recently altered their offerings. Cookie Yes! has reduced its page view limit from 25,000 to 10,000, and Illow is no longer available. As a result, this new plan from Cookie Information stands out as the best option currently available.
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Ben has a BEng (Hons) in Computer Science and 20 years of experience in online marketing, specialising in SEO, lead generation and affiliate marketing. After spending over a decade as an igaming affiliate, he has decided to concentrate on GA4 training and SEO Audits.
This is a truly amazing plan. I asked ChatGPT how many people would actually need to upgrade, and it came up with this.
Estimated Percentage of Websites Receiving Over 25,000 Sessions per Month
Total Number of Websites: As of 2023, there are approximately 1.13 billion websites on the internet. However, only a fraction of these are active and regularly updated. Netcraft’s Web Server Survey reports that about 200 million of these websites are active.
Traffic Distribution: Web traffic follows a long-tail distribution, where a small percentage of websites receive the majority of traffic. According to various studies:
The top 1 million websites (approximately 0.5% of active sites) capture a significant portion of global web traffic.
Less than 10% of active websites receive meaningful traffic (defined as more than 1,000 sessions per month).
Websites Over 25,000 Sessions: Considering the above, it’s estimated that approximately 1-2% of active websites receive more than 25,000 sessions per month. This translates to around 2 to 4 million websites globally.