Free GA4 Training and Certification

Google via skill shop now offers a free introduction to Google Analytics 4 and a certificate.

Showcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.

By earning the Google Analytics Certification, Google recognizes your ability to:

• Setup a Google Analytics 4 property for a website or an app
• Collect the data you need for your business and use the various reporting tools and features
• Recognize key measurement features that can show the effectiveness of your online marketing efforts

You can do the exam without doing the course. You need 80% to pass. The course is about 3 hours

I have done the exam which is straightforward enough.

It will give you a basic understanding of GA4 which will be easy enough to build upon.

There are other skillshop courses that help you learn the Google advertising ecosystem, very handy for someone who wants to learn more about Adwords, Google my Business, etc.

Ben

Ben has a BEng (Hons) in Computer Science and 20 years of experience in online marketing, specialising in SEO, lead generation and affiliate marketing. After spending over a decade as an igaming affiliate, he has decided to concentrate on GA4 training and SEO Audits.