Free GA4 Training and Certification
Google via skill shop now offers a free introduction to Google Analytics 4 and a certificate.
Showcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.
By earning the Google Analytics Certification, Google recognizes your ability to:
- Setup a Google Analytics 4 property for a website or an app
- Collect the data you need for your business and use the various reporting tools and features
- Recognize key measurement features that can show the effectiveness of your online marketing efforts
You can do the exam without doing the course. You need 80% to pass. The course is about 3 hours
I have done the exam which is straightforward enough.
It will give you a basic understanding of GA4 which will be easy enough to build upon.
There are other skillshop courses that help you learn the Google advertising ecosystem, very handy for someone who wants to learn more about Adwords, Google my Business, etc.
Ben Luong is a technical marketing consultant who operates where AI falls short. In a world flooded with cheap, mediocre code and automated strategies, he provides the expert integration, verification, and strategic accountability required to make modern marketing stacks profitable. He specialises in architecting Google Ads, SEO, and GA4 into a single, high-performance system that is accountable to the bottom line.
this is good to know