I was asked by a client about a tag on a website that started with GT. GTM is tag manager, UA-, is Universal Analytics, G- is Ga4 and AW- is Adwords tracking.
So what is this mysterious GT Google tag?
|GT-XXXXXX||Google tag||Each newly created Google tag gets a GT prefix and unique ID.|
|G-XXXXXX||Google tag (legacy prefix)||Google Analytics 4 tags are Google tags with a G prefix and unique ID.|
|AW-XXXXXX||Google tag (legacy prefix)||Google Ads tags are Google tags with a AW prefix and unique ID.|
|DC-XXXXXX||Google tag (legacy prefix)||Google Floodlight tags are Google tags with a DC prefix and unique ID.|
From the official Google documentation, it looks like a new tag they are going to be introducing.
A GT-Google tag is a single tag that you can add to your website to use a variety of Google products and services. It is a newer version of the global site tag (gtag.js) and it has a number of advantages, including:
- It is more efficient and uses less bandwidth.
- It is easier to implement and manage.
- It supports more features, such as cross-domain tracking and enhanced measurement.
I have yet to see it in the wild myself but this is what I got asked about. If you know any different, let me know and I will update.
Ben has a BEng (Hons) in Computer Science and 20 years of experience in online marketing, specialising in SEO, lead generation and affiliate marketing. After spending over a decade as an igaming affiliate, he has decided to concentrate on GA4 training and SEO Audits.