I recently tried out the new appointment scheduler from Google. Its OK but its a case of why? There are other schedulers out there that work perfectly. 1. Google Calendar’s Appointment Scheduling 2. Cal.com (formerly known as Calendso) 3. Calendly you can book via the calendar above or they provide…
These are two critical elements: web hosting and domain registration. It’s a common misconception that paying for web hosting includes domain ownership. This blog post aims to clarify these distinct concepts and explain why, when I provide hosting, I maintain a clear separation between hosting services and domain registration. You…
There has been a lot of hype around Google’s new models, namely the Gemini Ultra. However, thats not going to be released until 2024. The less powerful Gemini Pro has been released though. Its unclear whether people in the UK and Ireland have access to Pro via Bard but there…
If you are going to be using cookies to tracks ads, you need consent in Europe and other parts of the world. GDPR is not always enforced but if you are using ga4 or native ads tracking with Google ads, you should ask for consent. You can use consent mode…
As we draw closer to the end of the year, I find myself reflecting on the upcoming trends for 2024 in the world of digital marketing. As a freelancer who’s always on the pulse, I am convinced 2024 is all about AI and Paid. The End of SEO As We…
I have recently looking at changing hosting providers as client sites are getting bigger all the time. Even a small brochure site can get over 1 gig after a while and with emails, backs up and staging environments, a lot of reseller account I have are running out of space….
Back when I started affiliate marketing there was an expectation that you would get paid lifetime commission on referrals. It was standard practice. Over the years, operators have reneged on deals. The main one was Skybet who cut people off. Lots of noise but ultimately they got away with steal…
I have recently had the pleasure (or displeasure) of working with Matomo Analytics. Its absolutely awful. I have no idea why anyone would recommend this over GA4 now that GA4 is legal in the EU. When I first heard of Matomo Analytics, it was its commitment to privacy that seemed…
The role of a Google Analytics consultant is never static. It’s a fascinating mix of various tasks, technologies, and challenges. This week was particularly interesting as it involved three diverse implementations: Braze with Google Tag Manager, a tagging setup with Bluecore, and form tracking on Acuity Scheduling. Here’s how I…
I was asked by a client about a tag on a website that started with GT. GTM is tag manager, UA-, is Universal Analytics, G- is Ga4 and AW- is Adwords tracking. So what is this mysterious GT Google tag? Prefix ID type Description GT-XXXXXX Google tag Each newly created…
I recently was featured on “Digital E-A-T’s”, a unique platform that celebrates the fantastic people in the digital industry. The site is the brainchild of Mike Ginley, a Sr. SEO Specialist at Humana in Chicago, IL, who has created this space to highlight individuals known for their contributions, promote those…
The digital marketing landscape is continually evolving, and with the rise of generative Artificial Intelligence (AI), a fundamental shift is underway. A recent tweet by Ryan Law, a prominent voice in digital content, presents an intriguing argument that echoes the sentiment of many who navigate the waters of content marketing:…