In the ever-evolving digital landscape, search engine optimisation (SEO) is a vital part of a successful online presence. Businesses seek the help of SEO consultants and agencies to boost their online visibility and increase organic traffic to their websites. But here’s a question: If you were to choose an SEO…
One of the advantages of being my own is boss is being able to buy my own IT equipment. I never skimp on IT. If you are going to be sat at computer 8 hours a day, you may as well get the best you can afford. If your employer…
While Google remains a dominant force in the search market, the rise of chatbots and AI-powered conversational platforms does poses some potential threats to this dominance. Here’s how: Direct Answers: Chatbots, especially those used by businesses on their websites or in their apps, can provide immediate and direct answers to…
Microsoft Clarity is the only other analytics package I recommend other than GA4. GA4 is like a swiss army knife, does practically everything. However, it doesn’t do screen recordings which is where MS Clarity comes in. Microsoft Clarity is known for providing session recording and heatmaps to help webmasters and…
If you are not using GPT for your work, you are missing out. Imagine trying to work with Google (or a search engine). There is a huge difference in quality from GPT4 and ChatGPT which uses the GPT3.5. GPT4 is only available from openAi with a paid plan. Its well…
One of the annoying things about GA4 is there is an API quota. When you are building dashboards in Data Studio or Looker studio, you will get a quota error. Here are the current quotas Quota Name Standard Property Limit Analytics 360 Property Limit Core Tokens Per Property Per Day…
Hey there, fellow readers! Today, I want to share with you an incredible revelation I stumbled upon in the world of SEO, a method so remarkable that it might just be too good to be true: the Foolproof Private Blog Network (FPBN)! Now, I know what you’re thinking: “Aren’t Private…
I was working on a site today and noticed a new GTM event. Its called gtm.forminteract. Doing a Google search nothing came up, so I assume its new. Capture the steps from the data layer and you can see exactly where the drop off occurs. Have you ever been asked…
I was recently featured Mark A Preston’s “Ultimate SEO Freelancer Guide”. The article is a guide for SEO freelancers who want to start or grow their business. It covers 26 topics such as: The article also provides tips, tools, resources, examples, templates, checklists, case studies, interviews and podcasts related to…
Google will stop processing hits on July 1st 2023. They keep the data for at least 6 months but no new hits will process. 360 customers get an extra year. If you want to get your data out, you have several options. Data Export Options I know of that are…
EAT is an acronym for “Expertise, Authority, and Trustworthiness”. In the context of Google, it refers to the criteria that it uses to evaluate the quality and relevance of a website’s content. Recently another E has been added to stand for Experience. So now its E-EAT. You can read all…
I was doing a report for a client the other day and he wanted page load time by continent as a report. This is not something you can do without extra code. Its not too difficult though, just a bit of javascript in tag manager. The problem comes when reporting…