TLDR – they don't exist in the reports, either the standard or the explore.asked on a Facebook GA4 group. 22/01/2023
I was doing a report for a client the other day and he wanted page load time by continent as a report. This is not something you can do without extra code.
I get something like that for the month. Thats the total load time, by the total number of views. What would be handy is if you can create a calculated metric that would give you the average page load time. Its easy enough in Excel. You can export the report to csv and calculate it
It would be well handy to be able to create a new field as a calculated metric but at the time of writing its not possible. There was something in Universal Google Analytics but not in Google Analytics 4.
The other way to do it would be to connect to Looker studio and perform the calculation there. For advanced users though, the explore reports offer the best experience when trying to get insights from your data so it would be handy to have them there.
Maybe they will implement it
Features keep getting released though, so hopefully its in the works but for now, its either export to csv or Looker studio.
Ben has a BEng (Hons) in Computer Science and 20 years of experience in online marketing, specialising in SEO, lead generation and affiliate marketing. After spending over a decade as an igaming affiliate, he has decided to concentrate on GA4 training and SEO Audits.